"Fashions fade, style is eternal." —Yves Saint Laurent

I decided to do something new this week and incorporate my two passions: fashion and psychology. As stated in my blog about the definition of “good style” and incorporating authenticity in what you wear, we found that fashion is more than just clothing. Instead, it is a form of self-expression. This self-expression can impact how others perceive us and how we perceive ourselves. It takes a pivotal role in shaping our actions, thoughts, feelings, and confidence and can influence first impressions. In this blog, we will explore together how the right or wrong outfit can transform how we navigate the world and shape our identities in ways you might have never imagined.


The Power of First Impressions: How Clothing Influences Perception

Clothing plays a significant role in first impressions and how we dress reflects aspects of our personality, maturity, and professionalism. Think about the last time you went in for a job interview. What would you wear? Would you throw on sweatpants and an old ripped-up t-shirt, or would you go for a sophisticated skirt and blouse look? I am assuming you picked the latter. Consider why you made this decision; you will realize it is based on fashion psychology. A nice ironed blouse and skirt suggest confidence, authority, attention to detail, and professionalism. Even though the sweatpant option could portray a relaxed and approachable demeanor, it does not fit the environment or perception you are trying to shape to the outside world. In a world where first impressions are often fleeting but impactful, choosing the right outfit can influence how we are perceived, setting the tone for interactions and opening doors to new opportunities.

Color and Mood: How Fashion Affects Our Emotions

Did you know that the colors we choose to wear significantly affect our emotions and can influence how we feel throughout the day? Blame it on fashion psychology. This idea of color impacting mood can relate to color psychology, which suggests that viewing certain colors can evoke specific emotions. For example, wearing red can evoke feelings of power and confidence, while yellow is associated with optimism. Consider pulling out that yellow sweater on a gloomy day to lift your spirits. Past research suggests that darker hues can present outside perceptions of professionalism but can inflict inner feelings of seriousness and sadness. Picking out the right color in the morning can help us embody the emotional state we want to project for the rest of the day.

I think there is also something to be said about the correlational relationship between what we wear, how confident we feel, and our mood for the day. If we wear something that makes us feel confident and unique, we will most likely be in a “good” mood. When my outfit does not look how I want it to, or I do not feel that it encapsulates my personality and individuality, I tend to feel less confident and, therefore, almost angry or sad. Understanding how fashion can affect mood allows us to make intentional choices, using clothing to enhance our appearance and regulate our emotional state.

Trends and the Mind: Why We Follow Fashion Movements

The appeal of fashion trends is rooted in both psychological and sociological factors. Diving deeper into why we are attracted to the things everyone else wants helps us understand fashion psychology. The desire to follow trends relates to our evolutionary need for belonging and social validation. We are inherently social creatures; therefore, adopting trends that others promote helps us feel connected with our community and culture. It communicates group membership and shared interests. Trends also adhere to the concept of “cognitive ease” because seeing others wearing the same styles as us reinforces the idea that we are making the “right” fashion choices. It eases the concern of standing out from the group and potential social rejection.

It is okay to follow the trends you love. If it feels like it fits your goals and personality, then go for it! However, remember to keep a sense of individuality and uniqueness. This can be accomplished easily by wearing your favorite necklace passed down from your mother or even incorporating a cute purse you got at the thrift. Following trends is never bad, for they are ultimately about identity, connection, and the psychology of fitting in with the ever-changing world around us.

Identity Through Style: Fashion Psychology as a Tool for Self-Expression

How we dress can communicate so many things about ourselves to the outside world: personality, values, emotions, etc. Fashion allows us to create an identity for ourselves and present ourselves to the world in a way that aligns with our internal sense of self. Some people project confidence in their wardrobe, and others challenge societal norms. Fashion acts as a mirror that reflects our personal tastes and unique views. Next time you decide what to wear in the morning, take a chance and pull out that multicolored sweater you have been saving since last Christmas, or throw on some funky shoes. Don’t be afraid to show people who you really are.


Fashion goes far beyond just what we wear. It influences confidence, mood, perceptions, and the like. Whether it’s choosing colors that boost our mood, embracing trends that help us feel connected, or curating an outfit that reflects our true selves, fashion offers us a unique tool to communicate and affirm our identities. So, the next time you stand in front of your closet, remember that every outfit is an opportunity to showcase your individuality and project the person you want to be—both to the world and yourself.

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